E-Commerce and ERP.

E-Commerce has become the buzz word of entire business community in the recent times. There are lot of scope for acquiring new customers with Low cost using the E-Commerce plat form. The challenge comes when the business tries to integrate the E-commerce sites with the existing business. Especially for the business houses where ERP is already in place.

Lot of people are working towards the seamless integration of e-commerce platform to their ERP system. Before a year or two, the E-Commerce segment was traditionally dominated by the E-Commerce companies. Now the trend is changing. Though, by Volume, still the E-Commerce companies dominate the segment globally, there are lot of traditional production businesses looking at the implementation of E-Commerce sites to directly sell the products to their end users.

E-Commerce sites will be traditionally focused on Business to Customers segment. But for a traditional production based Business houses they can use the E-Commerce to target any of the below user groups below.

1)      Business to Business – To their corporate customers.

2)      Business to Business – To their Dealers.

3)      Business to Customer – To their End user.

Advantages of E-Commerce in Production houses.

                The main advantage of ERP in Production houses is the cost involved in the acquisition of new customer. When they directly connect with any of the customers above, there is a high chance that they can avoid middle layers which will have its own cost for handling and commission etc. Though there are lot of other media available to show case their products online, E-Commerce is the best way to showcase their product and arrive at a deal online.

Advantages of integrating it with ERP

                When you integrate the E-Commerce with the ERP in the production houses. All the Orders from the E-Commerce will be placed directly in your ERP. And there is no manual activities involved. This approach will reduce the time involved. And if you are in male to order model, you directly send the notification to the production floor which will save precious time. And you can ship the product As early as Possible.

We will continue to discuss about this in the further articles.